Click-through, deliverability reign as e-mail metrics: EmailStatCenter.com survey

While more than than 95% of e-mail sellers measurement their e-mail campaigns, only 57% measurement consequences 24 to 48 hours after deployment, according to a new study by e-mail selling metrics land site EmailStatCenter.com's first State of Electronic Mail Metrics survey.

The survey, sponsored by Web-based mail services house Campaigner, measured synergistic selling professionals' current positions on the importance of e-mail selling metrics and the greatest challenges and focusing countries for 2008. It also establish that lone 18% of these sellers indicated that they measured consequences on an yearly basis.

In addition, people ranked chink through charge per unit and deliverability as the most of import metrics to track. Metrics surrounding entire endorsers and forwards were among the last ranked metrics in footing of importance.

Interestingly, only 50% of the e-mail people surveyed reported that they utilize metrics for budgeting and prediction intents while 35% of people cited that they make not utilize metrics for budgeting. The remaining 15% were unsure.

Associate Editor Dianna Dilworth covers e-mail marketing, e-commerce, synergistic and emerging media. Range her at . To maintain up with the up-to-the-minute developments in these areas, subscribe to our day-to-day and weekly e-mail newsletters by visiting http://www.dmnews.com/subscribe.php

Trackbacks

Trackback URL: http://www.dmnews.com/cms/trackback/42990-1