How to Benefit from Email Marketing

You have tried buying phone lists, ads in the yellow pages, seeming all your marketing options have been exhausted, but if you have not yet used email marketing, you may have missed out on one of the most cost effective marketing solutions. Researchers have made the estimate that in 2006 alone, US companies spent more than $400 million on email marketing. Obviously, there is something to this method.

One of the advantages of email marketing is its relative inexpensiveness when compared with direct mail or printed newsletters. Also, it has proven to provide a high return on investment when done correctly. It is easy to track, and allows active and aggressive marketing, instead of similar internet marketing that forces the user to sit and wait while people click through. It is also instantaneous, as opposed to its predecessor, direct mail, which can take days or weeks to arrive.

All these benefits can make lucrative email marketing a smart choice, and in order to take advantage of it, there are many services that you can hire to help you market your company via email. However, because "junk" email has become so prevalent, a 2003 act of congress called the CAN-SPAM Act authorized $11,000 US for every violation of spamming, or repeated, unsolicited advertising, to each person. This means that you should make sure whichever email marketing service you hire complies with this act.

Lucrative email marketing can be a beneficial step toward increasing your internet presence and making more money. To take advantage of this, the internet is a good resource for investigating email marketing and companies that provide such services.