Direct mail tips

Friday, December 01, 2006

Writing the Perfect Email

There is something special about writing a good and effective (thus perfect) email, and if you wish yours to be read and acted upon, read on.

The Email Form

Emails can be letters, or memos, whatever you wish, and delivered instantaneously to your recipient.

The proper form must be adhered to, and that is stating a subject, and has one and only one subject, following the subject with support information, and a summary re-stating and clarifying the subject at the end.

The Subject

If at all possible, hold to one subject per email. You may have several topics in one email, but one general or specific subject.

Say are writing a colleague about an upcoming businesses meeting, you can state the subject as “Upcoming Meeting”.

As a rule the shorter you can state your subject, the better.

The Body of the Email

· Be brief and go straight to your point

· A lead paragraph, an information paragraph and a summary paragraph

· Be polite

The email should not be full of stories or long introductions. Go to you point. In the information paragraph expand the point, support it, and remember points 1 and 2 above.

The salutation in any email is also important.

• Kind regards
• with kind regards
• Best Regards
• Kindest best

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